Central Idea

Nostalgia is timeless, Disney is Forever is the central idea for the 100th Anniversary Nostalgia campaign. Throughout our strategy and all of the digital media pieces we created for the campaign, they revolve around the idea of bringing back that feeling of Nostalgia to our demographics. By showing all of the classic characters our target demographics grew up on, it will trigger the emotional response which will then carry over to the next generation of Disney fans.