Measuring Success

KAT Media and Advertising believes that this campaign will be very successful due to the target demographic we are trying to cater to. By recreating these memories through the Nostalgia campaign, our target demographics will then increase their spending power by purchasing Disney merchandise for their children and themselves for more of a novelty factor. Many of Disney's current projects have been catering to the 16-30 year old demographic that line up with our target audience which helps identify the Nostalgia factor