Strategy

KAT Media and Advertising want to take all the memories that our target audience has of Disney and bring them back to life through the 100th Anniversary Nostalgia campaign. Every individual has a Disney experience unique to them that brings back that feeling of nostalgia, whether it was when they stepped foot in Disney for the first time, or the first time they sat down and watched a Disney movie, all of these moments are special. By bringing back all the memories of Disney and their childhood, it will allow our target demographics then continue the love and legacy of Disney and pass it on to their children. By doing so the tradition of Disney will live on through future generations.